Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier

Local Hero from Northern Germany: INTERSPORT Knudsen opens concept store at Westfield Hamburg-Überseequartier 1772 1181 Südliches Überseequartier

INTERSPORT Knudsen, a family business with roots in Northern Germany, will open an innovative concept store on almost 2,000 square metres in Westfield Hamburg-Überseequartier in spring 2024. With the sports retailer from the international INTERSPORT group, Unibail-Rodamco-Westfield (URW) is further expanding the sportswear segment of the future flagship destination. The new, urban concept will be specially tailored to the location. The store will contain special showroom elements and will be geared towards an event-based shopping experience through an atmospheric interior design. The assortment will have a special focus on the areas of training, running and outdoor. It underlines the INTERSPORT credo of promoting the societal trend towards sport, fitness and physical activity in a special form and actively advocating a focus on sport and health. A large kids’ area is also planned.

Knud Hansen, Managing Director at INTERSPORT Knudsen: “The love of sport is our common drive in the INTERSPORT team. With the opening of our new concept store, we also want to make our mark in this prime location for high-quality retail at Westfield Hamburg-Überseequartier: We want to set an example. Our large investment of around 2 million euros enables us to implement and shape the sports retail of the future on site. Our customers can already look forward to our exciting new concepts and diverse offers and services! The focus will always be on the experiences around sports and health.”

Dr. Alexander v. Preen, CEO INTERSPORT Deutschland eG: “We are on a growth course at INTERSPORT and are particularly pleased about this new opening in Hamburg. The new quarter in the port of Hamburg and the new INTERSPORT Knudsen concept store are an ideal fit! The HafenCity location has a global appeal, primarily due to a combination of quality and innovation. This is exactly our self-image from tradition and clearly follows our INTERSPORT strategy BEST IN SPORTS, which also focuses on quality.”

Knud Hansen, one of the largest INTERSPORT retailers in Germany and Chairman of the Supervisory Board of INTERSPORT Deutschland eG, operates three INTERSPORT Knudsen shops and three stores specialising in sneakers in Northern Germany.

Constantin Wiesmann, Director of Leasing Austria & Germany at Unibail-Rodamco-Westfield, says: “With the INTERSPORT concept store, we are further differentiating our range in the trend segment Sportswear & Fitness and once again sharpening the profile of this unique quarter. The tailor-made concept store perfectly meets our claim of combining exceptional brands, flagship stores and progressive concepts into a finely curated brand mix at Westfield Hamburg-Überseequartier. We are therefore very excited about this great addition and also particularly pleased that we were able to bring INTERSPORT Knudsen, a real local hero from Northern Germany, on board.”

Westfield Hamburg-Überseequartier: urban regeneration
In Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts and more than 40 gastronomy units are closely coordinated with a total of 579 apartments, offices for 4,000 workplaces, three hotels and a cruise ship terminal. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines and various mobility services. The mixed-use project comprises a total area of 419,000 square metres and will be executed by Unibail-Rodamco-Westfield with an investment of over one billion euros.