As a gateway to the world, Hamburg has always been a place that inspires dreams. All those who also like to dream while browsing through books will find a new home for this at Westfield Hamburg-Überseequartier from spring 2024, when Thalia opens its new flagship store. With an individual concept, comprehensive services and a unique view of the Elbe, the upcoming flagship store in the HafenCity will be Thalia’s flagship in Hamburg, the city where the company was founded.
Spread over two floors and with 1.700 square meters of leasable space, the new Thalia flagship store at Westfield Hamburg-Überseequartier is a bookstore in a class of its own. The plan is to create a modern bookstore with an individual character and location-specific elements that stand out from the book retailer’s current store design concept. Visitors can look forward to a high-quality assortment, many digital services, an incomparable view of the water, and places to linger.
Constantin Wiesmann, Director of Leasing Austria & Germany at Unibail-Rodamco-Westfield, says: “We are very pleased about this partnership. Thalia is an ideal fit for Westfield Hamburg-Überseequartier with its innovative concept specifically geared to the location. This new and extraordinary flagship store will be a central element of the retail offering and, thanks to its experience and community orientation, will be much more than just a bookstore for visitors. The store will be a place to linger with a high quality of stay and a unique direct view of the Elbe. Following the flagship store opening at Westfield Shopping City Süd in Austria, we are now heading for the next highlight in our partnership with Thalia in Hamburg.”
Ingo Kretzschmar, chairman of the Thalia management board, gives a first taste of what will be created at Westfield Hamburg-Überseequartier: “With our new bookstore, we will set new accents, also beyond the borders of Hamburg. With its location and architecture, the HafenCity is a very special place, which will also be reflected in our new bookstore. We will take up the modern, urban look of the neighborhood and thus also break new ground in the design at the POS.”
Westfield Hamburg-Überseequartier: Urban regeneration
At Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts and more than 40 gastronomy units are closely coordinated with a total of 579 apartments, offices for 4,000 workplaces, three hotels and a cruise ship terminal. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines and various mobility services. The mixed-use project comprises a total area of 419,000 square metres and will be executed by Unibail-Rodamco-Westfield with an investment of over one billion euros.
