With flagship stores by Calvin Klein and Tommy Hilfiger as well as Phase Eight and Hobbs as new partners, Unibail-Rodamco-Westfield (URW) Germany continues to enhance the profile of the Premium Loop in the vicinity of the Breuninger Department Store. With the stores at Westfield Hamburg-Überseequartier, Phase Eight and Hobbs announce for the first time their market entries in the brick and mortar retail sector in Germany. In addition, Calzedonia and Intimissimi enrich the brand mix with extraordinary store concepts.
Constantin Wiesmann, Director of Leasing Austria & Germany at Unibail-Rodamco-Westfield, says: “The brand mix at Westfield Hamburg-Überseequartier in general, but also specifically in the fashion & lifestyle sector, will set new standards across the industry. We combine global brands with national brands and, in parallel, young, up-and-coming labels with local champions with strong regional roots. In this way, we ensure an extraordinary diversification of the offer and create a retail and lifestyle experience that will not be found a second time in Germany. The new partnerships fit very well with this ambition.”
Credits: @PVH Brands Germany GmbH
Tommy Hilfiger is one of the world’s leading designer lifestyle brands, inspiring and representing the modern American spirit in a distinctive way. Tommy Hilfiger will open a flagship store on 350 square meters at Westfield Hamburg-Überseequartier – directly at the entrance to the Premium Loop, one of the main axes in the quarter, which also leads to the Breuninger Department Store. Calvin Klein is known worldwide for its unmistakable combination of minimalist design language with provocative imagery and uncompromising authenticity. At Westfield Hamburg-Überseequartier, Calvin Klein will open a flagship store with 280 square meters in the premium environment of the quarter.
Credits: @PVH Brands Germany GmbH
London fashion brand Phase Eight is the go-to destination for premium-quality, head-to-toe looks for all events. Their contemporary, feminine styles are designed to empower and inspire with unique hand-painted prints, modern silhouettes and a focus on sustainability. With the 340 square metre store at Westfield Hamburg-Überseequartier, it is announced for the first time that the brand will enter the brick and mortar retail sector in Germany with its own store. Hobbs, like Phase Eight, is based in London and offers luxurious women’s fashion, delighting customers with timeless British style and distinctive craftsmanship. Hobbs is opening its first store in Germany at Westfield Hamburg-Überseequartier on an area of 260 square meters. The shop will be located directly next to the Phase Eight store in the Premium Loop.
In recent months, URW has already announced partnerships with Hugo Boss, Lacoste, GANT, Scotch & Soda and Rituals for the premium loop.
Aesthetics, elegance, sensational advertising and marketing campaigns – all this is associated with the Italian brand Intimissimi. Intimissimi will open an extraordinary store with a two-storey shop front on just under 100 square meters at Westfield Hamburg-Überseequartier. Calzedonia is another Italian brand moving into Westfield Hamburg-Überseequartier, specializing in elegant swimwear, leggings and stockings. In an unmissable location in the young fashion cluster in the vicinity of PULL&BEAR, Bershka and Stradivarius, Calzedonia will open the doors to a new store.
Westfield Hamburg-Überseequartier: Urban regeneration
At Westfield Hamburg-Überseequartier in Hamburg’s HafenCity district, a total of 14 buildings are under construction for a new vibrant destination with outstanding architecture and a unique mix of uses. Retail, entertainment concepts and more than 40 gastronomy units are closely coordinated with a total of 579 apartments, offices for 4,000 workplaces, three hotels and a cruise ship terminal. The quarter is optimally integrated into the local infrastructure with its own metro station, bus lines and various mobility services. The mixed-use project comprises a total area of 419,000 square metres and will be realised by Unibail-Rodamco-Westfield by spring 2024.
