Unibail-Rodamco-Westfield (URW) Germany announces twelve more partners for the retail sector of the mixed-use quarter in Hamburg’s HafenCity. Through the new partnerships in accessories, jewelry, beauty, technology, fashion, and more, the company ensures further differentiation within the brand and concept mix and once again brings a number of global brands and trend labels on board. Some of the brands are starting their market entry in physical retail in northern Germany or Hamburg with their stores at Westfield Hamburg-Überseequartier.
New brands at Westfield Hamburg-Überseequartier:
VIU – Handmade and sustainable optical glasses and sunglasses
Swarovski – Jewelry, watches and crystal creations
PANDORA – Hand-finished genuine jewellery
Paper & Tea – Handcrafted teas from around the world, selected accessories and gift ideas
Lakrids by Bülow – Gourmet licorice from Denmark (first stand-alone store in North Germany)
DJI – Technology company for drones and cameras (first store in North Germany)
KIKO Milano – Makeup, face and body care products
Parfümerie Schuback – Perfumery chain from North Germany
PME Legend – Men’s fashion brand inspired by cargo pilots (first store in North Germany)
New Zealand Auckland – Outdoor, adventure and lifestyle fashion brand (first store in Hamburg)
Jack & Jones – Menswear fashion brand from the Danish parent company Bestseller
Papeterie Bathelt – Office supplies, writing culture and gifts
Constantin Wiesmann, Director of Leasing Austria & Germany at URW, says: “Leasing for Westfield Hamburg-Überseequartier continues at full speed. Now that the leasing of anchor and large units has been completed, we are currently focusing on differentiating and premium concepts from the fashion, accessories and beauty sectors, among others. With brands such as VIU, DJI, Paper & Tea, Lakrids by Bülow, PME Legend and New Zealand Auckland we are setting new accents that are currently not available in this combination and density at any other location in Hamburg. We are thus increasing the attractiveness and versatility of the shopping and lifestyle experience for our customers and are very pleased about the new partnerships with these exciting brands.”
